Bad Habits

Branding

Collection Developing

Marketing Strategy

Graphic Design

The Project

Client

Bad Habits

Year

2017-2020

Website

http://www.badhabitshop.com

Bad Habits - A Bold Expression of Contemporary Fashion

Bad Habits is a brand that blends maximalism with youthful energy, constantly exploring new trends and innovative aesthetics. Over the years, it has established a strong visual identity, recognized worldwide for its distinctive prints, bold patterns, and unique approach to streetwear.

We contributed to the brand's success by designing logos, catalogs, and innovative, instantly recognizable prints. Through creative direction and strategic design, we helped shape a brand that speaks to a new generation of fashion enthusiasts, merging trendsetting ideas with high-quality craftsmanship.

In addition to shaping Bad Habits' Visual identity and branding, we played a key role in the brand's growth and market positioning.

We organized the fashion shows, handling every aspect of the event - from concept to execution, followed by exclusive afterparties to maximize brand exposure and industry connections.

To ensure strong market positioning, we built a Strategic Retail Network, placing the brand in carefully selected stores to enhance its presence and desirability.

We also curated the trade shows participation and showroom exhibitions, creating valuable opportunities for Bad Habits to engage with International Buyers and expand its reach in the global fashion market. Through these efforts, we helped establish the brand as a recognized name in contemporary streetwear.

Leveraging our Exclusive network of industry contacts, we facilitated collaborations with High-profile influencers who amplified Bad Habits' visibility and impact. Among them, notable names include Elettra Lamborghini, Roshelle, Anna Pepe, Irama, and Sita Abellan, all of whom contributed to strengthening the brand's presence in the fashion scene.

To further enhance brand awareness, we curated Photographic Campaigns, ensuring visually striking and cohesive imagery that aligned with Bad Habits' identity. Additionally, we managed the brand's Social media and website, crafting a digital presence that resonated with its target audience and reinforced its position in the market.

We have overseen the Production of Garments crafted by several prestigious Italian manufacturers, creating collections for both men and women, as well as accessories. Their Iconic Prints were designed by our in-house graphic team and later produced by carefully selected printing partners.

Discover more about Bad Habits Here.

If you are launching a new brand or want to develop a distinctive fashion collection, discover our services of Startup Consultancy, Business Plan and Fashion Collections Development: we support ambitious visions and transform them into successful realities.