From brand identity to the runway — through storytelling, collection development, and digital strategy — the collaboration between Vértice Vision and HEVA Milano resulted in a fully integrated project that successfully redefined fur in a contemporary context. A journey that blends Italian craftsmanship, bold creative vision, and sharp strategic positioning.
In a fashion landscape that places growing importance on brand identity and communication, the collaboration between Vértice Vision and HEVA Milano emerged as a bold, refined, and profoundly contemporary project.
Our journey with HEVA Milano began from the ground up — starting with the development of the brand name and logo, a pivotal step in defining and expressing a consistent brand identity.
HEVA was born to embody a luxurious aesthetic that is both powerful and feminine, reimagining the world of fur through a modern lens.
We crafted a strong visual and narrative storytelling to position fur not as a relic of the past, but as a contemporary expression of style, quality, and personality.
The target audience? A sophisticated, self-aware woman who chooses iconic pieces with purpose and clarity of vision.
Under our strategic and creative guidance — in collaboration with a team of specialized technicians — a new e-commerce platform was created: elegant, intuitive, and optimized to highlight every detail of the collection.
But we didn’t stop there. We conceptualized and executed a complete digital ecosystem: from targeted advertising campaigns to lookbook photoshoots and branded content. Every visual, every word, and every frame was designed to position HEVA Milano within the realm of distinctive, aspirational luxury.
To launch the collection, we curated a series of exclusive showroom events — refined moments of connection between the brand, influencers, and buyers.
Each presentation was meticulously designed, featuring bespoke branded gifts and premium catering, to create an immersive brand experience. These events not only generated meaningful engagement and visibility but also reinforced HEVA Milano’s position in a highly competitive luxury market.
Our team also partnered with HEVA in the development of their collections, providing end-to-end consultancy to the style department — from fabric selection to silhouette design, all the way to incorporating contemporary details that make each fur piece both desirable and relevant.
Every garment tells a story shaped by Italian craftsmanship, elevated by a modern design sensibility.
If you are launching a new brand or want to develop a distinctive fashion collection, discover our services of Startup Consultancy, Business Plan and Fashion Collections Development: we support ambitious visions and transform them into successful realities.