Isola delle Rose

2
Graphic Design
Social Media
The Project
Client
New Club Hotel
Year
2025
Website
http://www.newclubhotel.com
A new rooftop on the sea: our collaboration with the New Club Hotel in Rimini

With the arrival of the summer season, Rimini comes alive with new projects and atmospheres to experience at dusk. The New Club Hotel, a historic reality on the Riviera, has decided to inaugurate its new Rooftop bar: a place designed to offer guests an elegant and relaxed experience, with sea views and signature cocktails.

We were involved to give shape and identity to this new space, following the project from the creation of the logo to the management of social communication.

A rooftop inspired by a visionary story

The rooftop concept is inspired by a fascinating episode in local history: Isola delle Rose, an artificial platform built in 1968 just off the coast of Rimini, declared itself independent as an “Esperantist Republic”. A utopian, free and provocative gesture, which has left a mark on the collective imagination of the Romagna region.

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1. Naming and logo: the visual identity of the rooftop

The first step was to define visual identity of the new rooftop. The customer wanted a logo that was modern, recognizable, but also in harmony with the aesthetics of the hotel and with the holiday mood inspired by the Isola delle Rose.

We have worked on different graphic proposals and color palettes, finally choosing a clean and contemporary solution, capable of communicating elegance and lightness. The logo has been declined in main and secondary versions, to be consistently adapted to all graphic supports.

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2. Menus and communication materials: between aesthetics and functionality

The second step was the development of Cocktail and food menu, taking care not only of the layout but also of the general aesthetics. We have created tailor-made graphics that reflect the visual identity of the rooftop.

3. Social Media: storytelling and tailor-made content

Finally, we immersed ourselves in the management of social channels, creating a content strategy that enhances the hotel's uniqueness. Each post is designed to tell the aesthetics and atmosphere of the hotel and the rooftop with customized graphics and Immersive copy.

We produce custom-made visual and textual content, alternating ambient shots, animated stories and promotional graphics. Our goal? Transform the social profile into a living showcase, which inspires the public and invites them to live the experience in the hotel.

Do you need a customized visual identity?

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Discover our service of Logo Design and request a project designed for your style and your audience.
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