Ivs - Cosmetica

2
Branding
Competitor Analysis
Marketing Strategy
Social Media
The Project
Client
IVS - Cosmetica
Year
2026
Website
https://ilvignetostellato.com/ivscosmetica/

We developed a personalized consulting plan for this established brand, which aimed to relaunch itself on the market by making a series of strategic updates to its image and corporate structure.

To guide them through the process, we created a detailed PDF report outlining the key steps to follow in order to achieve their goals effectively.

  1. SWOT Analysis — Analysis of strengths, weaknesses, opportunities and threats.
  2. Definition of Brand Identity — Development of logo, website, target audience, visual direction (photoshoot) and packaging design.
  3. Product Certification — Guide to compliance and certification processes.
  4. Retail Strategy (Offline & Online) — Structuring of the retail presence, configuration of e-commerce and sales channels.
  5. Business Structure and Management — Organization of production, team roles and external collaborations.
  6. Inventory, Logistics and Packaging — Planning inventory management, shipping flows and packaging solutions.
  7. Legal Advice — Support in contract management, brand protection and business regulations.

We have also provided support and strategies for creating advertising campaigns on Facebook and Instagram Ads, developing new visual concepts, defining target audiences, and improving communication methods. Additionally, we redesigned the Instagram layout, creating a clean and recognizable visual identity where products are clearly visible and images have strong visual impact.

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We carried out a in-depth research of competitors, analyzing their SWOT and comparing them with that of the brand.

This is an extremely effective service to understand clearly the positioning of the brand on the market, check if the prices are in line with the competition, evaluate the target audience, as well as analyze packaging, image and storytelling of the main competitors to identify opportunities for improvement and differentiation.

Finally, we have identified and defined the key ingredients of the brand's cosmetic products, with the goal of developing a distinctive and competitive strategy against brands with similar formulations. Analyzing these elements is essential to pinpoint the true strengths on which to build consistent branding and authentic, effective storytelling - one that highlights the quality, origin, and unique benefits of the products.

Discover our service Start-Up Consulting, designed to guide you in building a solid and competitive brand. In a few days you will receive a Personalized PDF guide, which explains in a clear and strategic way all the basic steps to achieve concrete and successful results.