Ivs - Cosmetica

5
Branding
Competitor Analysis
Marketing Strategy
Social Media
The Project
Client
IVS - Cosmetics
Year
2024
Website
https://ilvignetostellato.com/

We developed a personalized consulting plan for this established brand, which aimed to relaunch itself on the market by making a series of strategic updates to its image and corporate structure.

To guide them through the process, we created a detailed PDF report outlining the key steps to follow in order to achieve their goals effectively.

  1. SWOT Analysis — Analysis of strengths, weaknesses, opportunities and threats.
  2. Definition of Brand Identity — Development of logo, website, target audience, visual direction (photoshoot) and packaging design.
  3. Product Certification — Guide to compliance and certification processes.
  4. Retail Strategy (Offline & Online) — Structuring of the retail presence, configuration of e-commerce and sales channels.
  5. Business Structure and Management — Organization of production, team roles and external collaborations.
  6. Inventory, Logistics and Packaging — Planning inventory management, shipping flows and packaging solutions.
  7. Legal Advice — Support in contract management, brand protection and business regulations.

We have also provided ideas and strategies for creating advertising campaigns on Facebook and Instagram Ads, suggesting visual concepts, target audiences and more effective communication methods.

Within our team, we regularly manage adv campaigns for several brands, which allows us to be constantly updated on the latest trends and new Meta Ads settings (Instagram and Facebook), thus optimizing results in terms of visibility, engagement and conversion.

Finally, we carried out a in-depth research of competitors, analyzing their SWOT and comparing them with that of the brand.

This is an extremely effective service to understand clearly the positioning of the brand on the market, check if the prices are in line with the competition, evaluate the target audience, as well as analyze packaging, image and storytelling of the main competitors to identify opportunities for improvement and differentiation.

We also have identified and defined the key ingredients of the brand's cosmetic products, with the aim of developing a distinctive and competitive strategy compared to brands that operate with similar formulations.

In the case of IVS Cosmetics, the main Key Ingredients are:

  • Olive Oil
  • Viniferine
  • Donkey milk
  • Lavender
  • Snail slime

The analysis of these elements is essential to understand What are the real Key Points on which to build a consistent branding and one authentic and effective storytelling, able to enhance the quality, origin and distinctive benefits of the products.

Discover our service Start-Up Consulting, designed to guide you in building a solid and competitive brand. In a few days you will receive a Personalized PDF guide, which explains in a clear and strategic way all the basic steps to achieve concrete and successful results.