Service

Brand Identity

Identity, Branding ‍ & Storytelling service

We create unique and impactful brand identities, capable of resonating globally. We combine branding, storytelling, merchandising and events to build a strong and memorable presence.

We work with experienced graphic designers, photographers and stylists to develop visual narratives and strategic touchpoints that can enhance your brand. We shape your vision, with tailoring care at every stage of the process.

  • Logo Analysis and Development
  • Study of the Color Palette
  • Patterns, Patterns & Textures
  • Fonts
  • Icons
  • Brand Manual (Brand Book)
Brand Identity
Identity, Branding ‍ & Storytelling service
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We Shape Your Vision: Vértice Vision's Sartorial Branding Service

In today's world, building a brand isn't just about choosing a catchy logo or a name that sounds good. It means creating a recognizable identity, consistent and capable of leaving its mark, wherever it appears.

At Vértice Vision we know it well: this is why we offer a service of tailor-made branding, designed to transform your idea into a strong, unique and memorable visual and narrative universe.

Let's combine branding, storytelling, merchandising and events in a cohesive creative ecosystem, working in synergy with graphic designers, photographers, stylists and visual professionals to build every detail with tailoring precision.

The Creative Process: when branding becomes identity

Our approach is strategic, comprehensive and customized. Whether you are starting from scratch or want to renew an existing identity, each project goes through a phase of analysis and development, during which we build the visual and conceptual pillars of your brand:

1. Analysis and development of the logo

The logo is the face of your brand. If you already have one, we analyze it to verify its effectiveness, consistency and potential. If, on the other hand, you start from scratch, we create a new one starting from your vision, your values and the personality of your project.

2. Study of the color palette

Colors evoke emotions, tell stories and influence perception. We define a palette that represents your positioning, maximizing the brand's identity and ensuring versatility of use in any context (web, print, packaging, retail...).

3. Patterns and textures

A recognizable brand also stands out in the details. We design original visual patterns and patterns to be used on printed materials, merchandising, packaging or physical settings. Every visual element has a meaning and a specific role in the construction of identity.

4. Font selection and development

We study primary and secondary fonts that express tone, elegance, energy or contemporaneity, depending on the visual language chosen for your brand.

5. Custom icons and illustrations

Depending on the nature of the brand, we create a graphic set of icons and illustrations that enrich the visual identity and facilitate visual communication on social networks, websites, e-commerce or promotional materials.

6. Brand Manual (Brand Graphic Guidelines)

All the elements created are collected and encoded in a brand manual, an operational tool that explains how to use each graphic asset correctly. The manual includes:

  • Logo applications on different backgrounds and formats
  • Guidelines for using colors and fonts
  • Graphic layout examples
  • Visual behaviors to avoid
  • Artistic direction for social media, website and offline communication
The Brand Book: the 'Bible' of your visual universe

When the project requires it, our graphic designers develop a Complete brand book: a detailed document that goes beyond visual guidelines to also include:

  • The tone of voice and the storytelling of the brand
  • The principles of communication on social media
  • The recommended aesthetics for physical spaces or stores
  • Consistency rules for campaigns, events and partnerships

This brand book is designed as a real visual and narrative 'Bible', to be followed with rigor to ensure that every event of your brand — from an Instagram post to a pop-up store — always maintains the same strength, recognizability and consistency.

An identity that resonates globally

Our goal is create brands that speak to the public's heart, that are strong locally but capable of resonating also on an international scale. We do this by listening deeply to your project and tailor-made every element, with artisanal care and strategic vision.

Whether you're launching a new brand or reviving an existing one, our team will guide you step by step towards a clear, powerful and memorable brand identity.

Do you want to build (or rebuild) your brand with us? Contact us to start your tailor-made branding journey with Vértice Vision.